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Efforts to preserve the lucrative cholesterol-drug's franchise have sparked an antitrust suit. But competition is inevitable.
While Pfizer now has generic competition to several former blockbusters, the key hit was to Lipitor, whose U.S. patent expired on Nov. 30.
NEW YORK - Pfizer's long dependence on the cholesterol pill Lipitor to produce almost one-fifth of the company's revenue began to erode
For example, beyond Pfizer, PBMs, health plans and their clients, what about consumers? As of November 30, when the Lipitor patent expires,
Pfizer is planning to sell Lipitor at generic prices directly to patients, part of an effort to hold onto sales of cholesterol fighter after the drug loses
The following item appeared on October 11, 2011 at Device Space: Pfizer Inc. announced today that the company has settled its
NEW YORK: Despite loss of patent exclusivity, Pfizer Inc. is continuing its communications push for cholesterol-lowering drug Lipitor.
Pfizer Trying to Hold on to Lipitor As Patent Expires the Day, New London, Conn. From Day, The (New London, CT) (November 30, 2011) Pfizer
Lipitor, Pfizer's anti-cholesterol drug, is the highest grossing branded prescription drug of all time, netting an estimated $130 billion during its
First results after expiration on key cholesterol drug raise concerns.
Pfizer produces Lipitor (atorvastatin, used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication
Pharmaceutical giants facing extreme economic pressure as big name patents run out, few new drugs in the pipeline.
Indian pharmaceutical giant Ranbaxy won US regulatory approval to make the first generic version of cholesterol lowering drug Lipitor, a Pfizer
Three senators asked Pfizer to detail their agreements to block prescriptions of generic versions of Lipitor, saying they were against the idea of
By all rights, Pfizer's Lipitor revenues should drop like a stone once the drug loses US patent protection at the end of the month. And I think it's
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Pfizer, Medco and pharmacy groups are all battling to be heard after a November article in the New York Times raised questions about the
Feb. 3: Pfizer is the biggest percentage loser on the Dow today, with CNBC's Mike Huckman.
Pfizer Inc. may get a reprieve from generic competition to its $11 billion Lipitor cholesterol pill as Ranbaxy Laboratories Ltd. fights regulatory
The AFL-AGC Building Trades Welfare plan alleges that Pfizer and Ranbaxy delayed a generic version of Lipitor for 20 months. The plan has
The Redheaded Pharmacist Retail Pharmacist How do you replace the sales of one of the most successful branded prescription products ever
Many drugstores are being asked to block prescriptions for a generic version of Pfizer's Lipitor starting Dec. 1, when the company loses its
Pfizer Cuts Lipitor Deals to Fight Generics. Plan would result in some payers being unable to realize savings from the drug's new competition
Pfizer Notifies U.S. Pharmacists of New Information About Counterfeit Lipitor.
Lipitor sales plummeted after the first generics for the cholesterol-lowering drug
From BioPortfolio: There is nothing like a deal with a pharmacy benefit manager to generate intrigue. The recent arrangements that Pfizer struck
Despite Lipitor being a late entrant in the statin market, it managed to become the market leader due to the aggressive marketing strategy adopted by Pfizer.
Pfizer is striking deals with PBMs to offer them brand Lipitor at a lower cost (net of rebate) than the generic drugs which are coming to market
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Lipitor has been in the market since 1997 and is the mother of all drugs. (wsj_live , 2011) As of November 30th 2011 Pfizer lost the patent of
After 14 years of U.S. patent protection, Lipitor goes generic today. Insight on what this means for Pfizer, with Barbara Ryan, Deutsche Bank
Pfizer's cholesterol drug is holding onto about 37% to 38% of the U.S. market as it competes with generic versions, the CEO said.
There is a linear narrative that dominates the Legend of Lipitor and the revenue it brought into Pfizer. But reality is too complex to cleave so
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Yes, today is the day. Lipitor's patent has officially expired, marking the largest patent loss to date and bringing unavoidable changes to top
Lipitor, the best-selling drug of all-time, off patent in the US. Pfizer's patent on the cholesterol-lowering medication Lipitor expired on
Lipitor is so valuable that Pfizer is practically paying people to keep taking its blockbuster cholesterol medicine after generic competition.
Pfizer Inc.'s $10.7 billion cholesterol pill Lipitor gained a rival today after Ranbaxy Laboratories Ltd. (RBXY) was cleared by U.S. regulators to
Warner-Lambert uses Lipitor in Pfizer fight. Drug merger expected to be worth $70B.
This report is about the impact of patent termination of Lipitor on Pfizer pharmaceutical company. Lipitor has been in the market since 1997 and
Also: helping truck drivers achieve better health; former Synthes executives sentenced; BMI and post-operative death risk.
Analysts are watching closely as Lipitor is the bestselling drug in the world.
The problem is that Pfizer doesn't have anything new that can make up for the $11 billion that Lipitor brings in, the AP points out, so it is doing
Pfizer has announced that it intends to recall one additional lot—approximately 19000 bottles— of Lipitor 40 mg tablets (atorvastatin calcium) distributed in the
Pfizer ($PFE) has been gearing up for the expiration of Lipitor's patent for years, and with the big day finally upon us, analysts and industry
Free Online Library: Pfizer get boost after Ranbaxy delays generic Lipitor.(TOP STORIES) by "MondayMorning"; Pharmaceuticals and cosmetics industries
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Pfizer Inc.'s Lipitor statin product lost its patent protection today and the company is fighting to keep customers from switching to cheaper
(now part of the Pfizer group) covering the blockbuster cholesterol-lowering drug atorvastatin -sold under the brand Lipitor. Lipitor is the world's best selling drug,
But as Lipitor loses patent protection in November "Fitch is most concerned with Pfizer's ability to further moderate costs during the height of its
Pfizer Inc. will see the end of a hugely lucrative era on Wednesday, Nov. 30, when its two-decade old patent for Lipitor, a hugely popular drug
Images - Lipitor ; Pfizer said it would close eight manufacturing sites by the end of 2015; Most of Pfizer's premier drugs, including Lipitor and pain drug Lyrica,
Dr Reddy's Laboratories has succeeded in developing a copycat or generic version of Pfizer's Lipitor, the world's largest selling drug which has
Pfizer doesn't intend to concede the market for its cholesterol-lowering drug Lipitor to generic competitors after the blockbuster brand loses its
Pfizer's video aims to persuade doctors to keep prescribing Lipitor. Pfizer has launched a campaign to persuade UK doctors to keep prescribing
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In litigation with Canadian generic manufacturer Apotex over its multibillion dollar cholesterol drug Lipitor, Pfizer failed to win the dismissal of
The pharmaceutical company Pfizer has been given a six month extension on the patent for the high cholesterol medication Lipitor, with
Dow Jones Newswires reporter Peter Loftus has details of Pfizer's decision to aggressively market branded cholesterol-lowering drug Lipitor
(Reuters) - As cholesterol fighter Lipitor goes generic, its maker Pfizer Inc is hoping to hold onto perhaps a third of the 3 million Americans who
Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its
On December 27 last year, Pfizer had moved to the US District Court for the District of Delaware against Dr Reddy's Laboratories Ltd and Dr
The blockbuster drug Lipitor went generic Wednesday, likely costing its maker billions of dollars in sales, but saving its users a nice sum in their
Seven weeks after Pfizer's main Lipitor patent expired in the US, the drug is down to 32% market share and at least one name-brand analyst is
Lipitor (atorvastatin). In November 2008, Apotex Inc. (Apotex) notified us that it had filed an abbreviated new drug application with the U.S. Food and Drug
Rightfully, much has been made of the expiration of Pfizer's US patent for Lipitor ( generic name: atorvastatin), which will occur by the end of this
The patents and reissue applications relate to the prescription drug Lipitor. Guideline Patent Filing Date: May 01, 2003 | Owner(s): Pfizer Inc.; Warner- Lambert
December 1, you may recall, is the day after Pfizer loses patent protection for Lipitor, which is the world's best-selling med. According to letters
Pfizer recently lost patent protection on its popular drug Lipitor. However, it is fighting to keep its market share regardless, an effort that will drive
Generic versions of the popular cholesterol drug available soon.
Independence Blue Cross, the Philadelphia region's largest health insurer, said
Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC
Remember Pfizer ($PFE) CEO Ian Read's (photo) promise that Lipitor co-pay assistance wouldn't "disadvantage" payers? Apparently, this is
Pfizer's patent on the best-selling drug of all-time, the cholesterol-lowering medication Lipitor, expired on Wednesday, opening the path to
But with its blockbuster cholesterol-fighting drug Lipitor going off-patent this week , drug maker Pfizer has launched an all-out price war against
Lipitor is Pfizer's brand name for atorvastatin throughout most of the English- speaking world. Caduet is Pfizer's brand name for a combination of amlodipine (a
Lipitor, Pfizer's blockbuster cholesterol-lowering drug, is among the world's best- selling pharmaceuticals, and this isn't Pfizer's first attempt to
Lipitor tablets sit in a tray at a pharmacy in Chicago, Illinois. US pharmaceuticals giant Pfizer on Tuesday reported profit and sales fell in the
But the unusual move by Pfizer, which hopes to retain hundreds of millions of dollars in Lipitor sales over the next several months, has angered
excerpt: The aggresive sales strategies on Lipitor by Pfizer has started showing positive results as initial drop of sales has halted according to..
Three prominent senators are demanding that drugmaker Pfizer Inc. produce documents about its deals with insurers to get them to cover its
Pfizer Inc. and several health care firmss have been asked by three U.S. Senators to provide details on Lipitor deals.
Phizer, the makers of the best selling cholesterol medicine Lipitor, have been fighting off generic drug manufacturers for years now to keep their
With Lipitor's patent expiration fast approaching, Pfizer Inc. has again gone small to add to its pipeline.The New York pharma titan agreed on
Since November 30, the atorvastatin market has been split between Pfizer's heavily-discounted brand-name Lipitor product, an authorized
By James DeGiulio -- Pfizer's exclusive right to sell atorvastatin, the active pharmaceutical ingredient in the blockbuster cholesterol drug Lipitor,
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Pfizer Inc. said Tuesday that its fourth-quarter profit fell by half due to one-time charges and a drop in U.S. revenue, which was hurt by
The loss of retirement benefits for Pfizer employees has already been in the news back in 2009 with the Wyeth buyout and that was around 19k
Now, Pfizer is urging pharmacists to "block prescriptions for a generic version of Pfizer's Lipitor" in exchange for discounts on the name-brand
“Lipitor and Pfizer will still face a steep cliff when multiple generics enter the field, ” added Greenapple. After 360 days with 50% of plans
MUMBAI: Pfizer has offered to deliver Lipitor at a cut-price of $4 directly to patients in its fight to retain market share of the world's largest selling
Pfizer is pursuing an OTC version of atorvastatin (Lipitor) because the cholesterol medication—the world's best-selling drug with annual sales
Competition has hit Pfizer's ($PFE) blockbuster Lipitor, and hit it hard. Sales of the cholesterol drug dropped by half barely a week after it started
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor. Though the marketing
A look at the history of Warner-Lambert and its merger with Pfizer. in 1996, when Warner-Lambert entered into a co-marketing agreement with Pfizer on Lipitor
When Lipitor goes generic, its producer Pfizer Inc is planning to retain one-third of three million American citizens that take the drug. Lipitor was.
Despite the losses, earnings for the world's biggest drug maker still beat Wall Street expectations.
Generic forms of Pfizer Inc's blockbuster Lipitor cholesterol fighter began flooding into Canada on Wednesday, in a taste of what is to come for the $12
SAN FRANCISCO (MarketWatch) -- Pfizer Inc. wants to introduce an over-the- counter version of cholesterol pill Lipitor, according to an article
Pfizer's marquee pharmaceuticals include Viagra, a treatment for erectile dysfunction, Zoloft, an antidepressant, and Lipitor, a cholesterol-lowering
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Pfizer to buy Excaliard and sell Lipitor at generic prices. Pfizer is to acquire Excaliard, a privately-owned company which develops drugs for the
Pfizer is looking to sell an over-the-counter version of Lipitor, the world's best- selling drug, according to reports.
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The FDA approved today a generic version of Pfizer's Lipitor, one of the world's best selling drugs. Known pharmaceutically as atorvastatin
TRENTON, N.J.-Lipitor is so valuable that Pfizer is practically paying people to keep taking its blockbuster cholesterol medicine after generic
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TRENTON, N.J. (AP) — Lipitor, the best-selling drug in the history of pharmaceuticals, is the blockbuster that almost wasn't.
Pfizer's Lipitor, a blood cholesterol lowering drug, is a popular one the among general population. However now that a generic competition for
Pfizer seems to have taken this strategic concept to a new level. First cutting deals with Pharmacy Benefits Managers to make Lipitor® available
The world's largest drug manufacturer Pfizer is fighting back aggressively to protect its turf and to hang on to blockbuster Lipitor revenues as
Pfizer Inc. (NYSE:PFE) is the largest pharmaceutical company in the world. It owns the best selling medicine in the world, cholesterol-lowering drug Lipitor and
From BioPortfolio: Now global pharma behemoth Pfizer (NYSE: PFE) spent $114 billion in 2000 for a hostile takeover of Warner-Lambert,
A generic version of the cholesterol-lowering drug Lipitor is arriving in Lower Hudson Valley pharmacies, just days after the patent expired on
In a bid to preserve its Lipitor market share in coming months, Pfizer has offered an unprecedented deal to the nation's largest prescription
Pfizer Statement Regarding Teva Launch and Distribution of Generic Atorvastatin in the UK. July 11th 2011 - Teva and three major wholesalers
Dr Reddy?s, Pfizer settle litigation over Lipitor, Dr Reddy?s has entered into a settlement with Pfizer to resolve a litigation regarding Lipitor
Well the answer is pretty simple, Pfizer (the makers of Lipitor) have struck a deal to keep patients on the brand name with an insurance
The biggest drugmaker in the world just got bigger by buying Wyeth in October. But that may not fix Pfizer's looming problem--generic
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Saturday's New York Times documented efforts Pfizer is making to thwart conversion from brand name Lipitor to generic atorvastatin. Pfizer is
Pfizer profits battered as generic Lipitor hits US market. Pfizer has reported a 50 % slump in net income for the fourth quarter to $1.44 billion,
Teva Pharmaceuticals has received tentative approval from the Food and Drug Administration for its generic version of Pfizer's Lipitor.
Senators say deals could push up health costs* Give Dec. 21 deadline for details on arrangementsBy David MorganWASHINGTON, Dec 1
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In eight days, Pfizer's patent for anti-cholesterol blockbuster drug Lipitor will expire. CNBC-TV18's Archana Shukla reports on what the markets
Financial express latest business and finance news: Dr Reddy's settles Lipitor patent row with Pfizer.
Pfizer has employed several managed care strategies to maintain its brand share with Lipitor, including aggressive rebating with payers and
Lead plaintiff Chimes Pharmacy claims that after a patent dispute, Pfizer and Ranbaxy agreed to artificially extend Pfizer's Lipitor patents,
Cholesterol lowering drug Lipitor of Pfizer is no longer patented making way for other drug manufacturers to now be able to produce this
Pfizer Canada Inc. Provides Status on Lipitor Continuity Card Program in Quebec . Pfizer to temporarily suspend the distribution of the Lipitor Continuity Card in
Despite its unusual strategy to preserve Lipitor revenue, 66.7 percent of health plan and PBM execs believe the varius Pfizer moves will not
Lipitor generic sends shares of its new manufacturer up the most since May 30, 2011.
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The popular cholesterol-lowering drug Lipitor goes off-patent today. Manufacturer Pfizer planned ahead, making agreements with some
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Eleven California pharmacies sued Pfizer Inc., generics maker Ranbaxy Pharmaceuticals Inc. and others on Monday, saying an
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Pfizer could earn $800m after European Union countries extended exclusive rights to sell its top-selling drug Lipitor until summer next year,
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Pfizer's generic could become the beneficiary of Ranbaxy's woes. If the FDA were to block or delay Ranbaxy's generic Lipitor, the Pfizer generic
Pfizer Inc.'s (PFE) fourth-quarter profit declined 50% as sales of its widely used cholesterol drug Lipitor tumbled due to new generic competition
And for those who have insurance and take Pfizer's Lipitor, Pfizer wants you to stay with their brand instead of switching to the generic offering.
Reimbursement Intelligence, a USA-based market-research firm, has announced how payers predict the impact of US drugs behemoth Pfizer's
The group said in a statement that the recall refers to only one lot of Lipitor 40 mg tablets. The action was initiated after the company received
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A group of California pharmacies are accusing Pfizer Inc. and a generic drug maker of conspiring to keep the price of cholesterol-fighting Lipitor
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Currently, individuals who have high cholesterol must talk to their doctor about a prescription to buy Lipitor, but this may soon become a thing of the past. Pfizer
Pfizer remains very profitable and has ample cushion to adjust its cost structure to maintain a respectable level of profit gains going forward.
Our last post highlighted the end-of-the-month release of the long-awaited generic version of Lipitor, the most popular cholesterol-lowering
Pfizer's aggressive strategy may offer lessons for drug makers facing similar losses of patent protection for other blockbuster drugs over the next
Three U.S. senators want Pfizer to provide documentation of deals with pharmacy benefit managers and insurance providers. Read how.
Ahead of the Bell: Pfizer loses Lipitor patent. Add Comment Have Your Say; Email StorySend to a Friend; Share ThisTell Your Friends; Tweet
The biggest-selling drug of all time—Lipitor—is now available for production in generic form as Pfizer's patent on the cholesterol-lowering pill
Read 'Pfizer profit skids on Lipitor loss' on Yahoo!7 Finance Australia. US pharmaceuticals giant Pfizer on Tuesday reported profit and sales fell
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Controversial tactics that Pfizer is using to protect revenues of Lipitor, its top- selling cholesterol drug that lost patent protection last week, could
Pfizer lost its basic product patent protection for Lipitor (atorvastatin) in Canada, Spain, Brazil, and Mexico last year. Next month the U.S. joins
Refusing to let patent expiration spell Lipitor's demise, PFE has struck a deal to sell the cholesterol-lowering drug directly to patients at generic
NEW DELHI: Aggressive marketing initiatives by Pfizer Inc may reduce Ranbaxy Laboratories' earnings from the scheduled launch of its
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AstraZeneca Plc's key cholesterol drug Crestor failed to beat Pfizer Inc's Lipitor in a head-to-head clinical study, limiting any protection the
Three US Senators have written Pfizer over concerns that its unusual program with health plans and pharmacy benefits managers to block
Pfizer's cholesterol drug Lipitor (atorvastatin) earns the company around $11 billion annually in sales — around 20% of the New York
Pfizer’s cholesterol drug, Lipitor (atorvastatin), is going generic December 1st and Pfizer and some pharmacy benefit managers (PBMs),
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Major drug manufacturer Pfizer is trying to capture the attention of a coupon- focused society by offering a card that allows insured patients to
As pharmaceutical giants begin to lose patients on their blockbuster money making drugs that have funded their empire for years, these
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In 2006, Pfizer, Inc., the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor. Though the marketing
Yesterday, Pfizer (PFE) lost U.S. patent protection on Lipitor, the best selling drug of all time. Today, after years of distress about the loss of
Lipitor, the world's top-selling medicine, last year had $10.7 billion in sales, a figure analysts have said may drop as much as 70% by 2012.
Lipitor, Pfizer's blockbuster cholesterol-lowering drug, loses patent protection in November, meaning generic drug makers can produce
SAN FRANCISCO (MarketWatch) -- Pfizer Inc.'s (PFE) Lipitor cholesterol drug is holding about 37% to 38% of the overall U.S. market as it
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Quick update in the ongoing saga of generic Lipitor. Pfizer has settled a lawsuit with Dr. Reddy's Laboratories over a possible generic version
TRENTON, N.J. -- Lipitor is so valuable that Pfizer is practically paying people to keep taking its blockbuster cholesterol medicine after generic
Longer-term, Pfizer still plans on trying to launch an over-the-counter version of Lipitor, which -- like the switch from prescription to OTC that
(12/17/11)- J.P.Morgan estimated in a report that it issued on December 12 that the "branded" generic version of Lipitor from Pfizer captured about 14.6% of U.S.
With special contracts and increased product promotion, Pfizer is hoping that Lipitor users will postpone their transition to generic versions of
The patent on Lipitor, the best selling prescription drug in history, expired today, but Pfizer shows no signs of letting generics push its biggest
As the world enters the seventh week of generic atorvastatin, Pfizer has clearly managed to hang on to more share for the brand than it would
A group of health and welfare benefit plans launched a putative class action Monday in New York accusing Pfizer Inc. of filing sham patent
Faced with losing its lucrative Lipitor patent today, Pfizer Inc. is bracing for competition from generic versions of the best-selling cholesterol
Pfizer makes about $11 billion in annual revenues through Lipitor; however, as low-priced generic versions go on sales in some overseas
The biggest selling drug in U.S. history now has generic competition, but its manufacturer, Pfizer Corp., has taken numerous and
191000 Bottles of Lipitor Have Been Recalled By Pfizer Due to a Musty Smell Coming From the Bottles. Pfizer said they started this recall back
NEW YORK — Pfizer's efforts to protect the sales of its blockbuster cholesterol drug Lipitor have attracted scrutiny from members of Congress,
A generic version of the world's best selling drug could be available before Pfizer loses its exclusive patent rights next year.
Pfizer's (NYSE:PFE) first earnings report after losing its exclusivity on Lipitor highlights some key concerns on what will Big Pharma do to
Pfizer will be exploring a potential switch of its blockbuster lipid-lowering drug Lipitor (atorvastatin calcium). "There is an intent at some point to
To help you stay on track with LIPITOR, Pfizer has developed Lipitor For You. By signing up for the program, eligible patients may get the LIPITOR $4 Co-Pay
Pfizer is offering discounted Lipitor to companies if they refuse to sell the generic drugs (and a group of Senators is looking into whether this is
MUMBAI: Indian pharma companies' quest to make millions from the sale of copycat versions of blockbuster drugs may turn out to be a flop
By Jon Kamp Of DOW JONES NEWSWIRES Pharmacy-benefit manager Express Scripts Inc. will soon make an adjustment that raises
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With the help of its generic version of Lipitor, atorvastatin, Pfizer is expected to maximize its revenue. However, it has been observed by the
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LONDON / Zurich (Reuters) - Cholesterol Drug Crestor AstraZeneca Plc is the successful key to winning,
Current medical news from today, including Pfizer's deal with insurers on generic Lipitor, the FDA on Avastin for breast cancer, and Big Pharma
Pfizer Inc. on Wednesday declined to comment on reports it hopes to start marketing an over-the-counter version of its cholesterol drug Lipitor,
Lipitor goes off-patent at the end of November and the plan is Pfizer's most radical move yet in the fight to retain revenue from its top selling
Pfizer Inc.'s long dependence on the cholesterol pill Lipitor to produce almost one -fifth of the company's revenue begins eroding today when
Medco Health Solutions ($MHS) and Catalyst Rx may not be the only pharmacy benefits managers with clients blocking Lipitor generics in
Pfizer, Actavis End Patent Fight Over Generic Lipitor. By Zach Winnick. Law360, Los Angeles (October 12, 2011, 3:13 PM ET) -- A Delaware federal judge on
Pfizer Inc. (NYSE: PFE) has a big day ahead of it. While it has been known for years, it is a massive date: Lipitor goes off-patent and will have
Lipitor patients may be switched to a generic or may continue to get Lipitor (and for less), depending on insurance company deals with Pfizer.
From Yahoo! Finance: As cholesterol fighter Lipitor goes generic, its maker Pfizer Inc is hoping to hold onto perhaps a third of the 3 million
Pfizer Inc. is seeking to add Express Scripts Inc. to the list of U.S. pharmacy benefits managers that won't dispense generic Lipitor after the
Lipitor was contributing to one-sixth of Pfizer's annual sales and its sales assume significance. Though the product sale will not likely impact the
storyBody Everyone who watched pharma markets expected Pfizer earnings to take a nosedive after generic competition for its blockbuster
Ranbaxy Laboratories Ltd.'s copy of the $10.7 billion Lipitor cholesterol pill was released in the U.S., sending its shares up and threatening
Dr Reddy's in 2009 sought approval from US regulators to market its Lipitor generics, but Pfizer filed suit in US District Court for the District of
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Lipitor Won't Go Gentle Into that Good Generic Night. Pfizer is taking a number of steps to protect it's Lipitor franchise and it hopes that many
Pfizer's plan to persuade health insurance and benefits companies to favor Lipitor over its new generic competition has three senators crying
Lipitor, the blockbuster anti-cholesterol drug from Pfizer, went off patent on November 30, 2011. In 2010, revenues from Lipitor were
Pfizer Inc.'s $10.7 billion cholesterol pill Lipitor gained a rival today after Ranbaxy Laboratories Ltd. was cleared by U.S. regulators to sell
Pfizer PFE reported fourth-quarter results that largely matched our expectations, and we don't.
NEW YORK (Reuters) - Pfizer Inc , known for an aggressive sales culture, is planning to hold onto every Lipitor prescription it can as the
Ranbaxy Laboratories Ltd.'s copy of the $10.7 billion Lipitor cholesterol pill was released in the U.S., sending its share up the most in six
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Pfizer Inc. (PFE) is the world's largest pharmaceutical firm and has 9 different drugs classified as “blockbusters” by their more than $1 billion in
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The patent for Lipitor, the most successful commercial drug in history, has finally come to pass. Pfizer, which manufactures Lipitor, has been
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With Lipitor coming off its patent soon, there are a couple of drug companies looking to cash in on sales of the generic version.
Pfizer is no dummy and its not giving up cash cow Lipitor. The pharmaceutical company is pretty much willing to pay people to keep out
Lipitor drives Pfizer sales again with patent loss days away. Pfizer has just reported a 7% increase in sales for the third quarter while net
Analytical method available for Atorvastatin. Contact Pfizer Inc for further information. Engineering Controls: Engineering controls should be used as the primary
Pfizer Inc.'s fourth-quarter profit fell by half because it sold less Lipitor, the cholesterol fighter that's the biggest drug ever to go off patent, and
From Yahoo! News: (Reuters) - As cholesterol fighter Lipitor goes generic, its maker Pfizer Inc is hoping to hold onto perhaps a third of the 3
Pfizer Inc. 's strategy to keep its market share of cholesterol pill Lipitor may boost revenue without aiding profit, said the chief executive officer.
Pfizer Inc. will try to introduce a nonprescription form of top-seller Lipitor to help cushion tumbling sales of the cholesterol pill as generic
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In a federal antitrust case, 11 California pharmacies are accusing drugmakers Pfizer and Ranbaxy Laboratories Ltd. of agreeing to have
Pfizer has decided to offer discounts to companies that will sell brand name Lipitor instead of generic prescriptions of the medication.
Pfizer is looking to introduce an over-the-counter version of its blockbuster cholesterol pill Lipitor (atorvastatin) that could be purchased without
Pfizer Inc.'s (PFE) fourth-quarter profit declined 50% as sales of its widely used cholesterol drug Lipitor tumbled due to new generic
You gotta give them an A for effort and maybe creativity too. Pfizer is embarking on a novel marketing/sales plan to protect shae of its Lipitor
Did the world end for Pfizer's Lipitor when it went generic late last year? Not as far as we can tell. In fact, Lipitor seems to be writing a new
RANBAXY AND PFIZER SETTLE LIPITOR LITIGATION WORLDWIDE Ranbaxy will Market Generic Atorvastatin in the U.S. with 180 Days Exclusivity from Nov.
[1] As de Vink reread the Pfizer statement and contemplated his next move, he recalled the chain of decisions that made Lipitor the engine of Warner-Lambert's
Pfizer has in place a strategy to try to keep patients buying and physicians prescribing brand name Lipitor and maintaining their market share to
Patente lipitor pfizer - They hope to advance to more animal and eventually studies. patente lipitor ranbaxy laboratories, Although the virus causes relatively mild
Pfizer Inc. may be losing patent protection today on Lipitor, which has generated more than $100 billion in sales for the company over the past
In the company's third-quarter earnings, Pfizer's CEO said it is looking at bringing out an over-the-counter version of Lipitor when its drug patent
Pfizer has taken multiple steps to protect the market share of Lipitor from generic competition. The company's loss of patent protection on Lipitor
Pfizer hopes to have an over-the-counter version of the world's best-selling drug after it loses patent protection.
Let's be honest here, the real winners of Pfizer's agressive move to retain Lipitor sales are investors and Wall Street not patients or healthcare.
As our very own Michael Söze reported earlier today the Pfizer created pharmaceutical brand Lipitor watched it's cholesterol lowering
The world's top-selling drug ever, Lipitor brought Pfizer $10.7-billion in 2010, just over half of that from the U.S. The world's biggest drug maker
Three leading senators are inquiring into drugmaker Pfizer Inc's efforts to limit the sale of generic versions of its Lipitor cholesterol drug, which
Pfizer's tactics to try to retain sales in the face of generic competition is again the subject of concern, this time in a Perspective in the New
er's discount for Pfizer's wonder drug, but thousands do. And the vast majority of those simply are tapping the immense popularity of Lipitor
The Financial Times is reporting that pharmaceutical giant Pfizer (NYSE: PFE ) is losing its U.S. patent today on Lipitor, its blockbuster
Pfizer's patent for it's popular cholesterol-lowering drug Lipitor will expire on 30 November 2011, paving the way for more affordable generic
It isn't often that the two biggest of Big Pharma find themselves in a patent fight. Usually, it's a branded drugmaker fighting off a generics
Ranbaxy Will Market Generic Atorvastatin in the U.S. With 180 Days Exclusivity From Nov. 30, 2011 GURGAON, Harayana, India and PRINCETON, N.J., June
As Ranbaxy Laboratories prepares to sell a generic version of the blockbuster cholesterol drug Lipitor in the U.S. Nov. 30, the drug's
Pfizer shares were down 1.5% at midday as investors digested the magnitude of the loss of Lipitor exclusivity. Lipitor, which at its prime had
CEO Ian Read said in a statement that patent losses, including that of Lipitor, cost the company $5 billion throughout 2011.
From BioPortfolio: Pfizer has launched a campaign to persuade UK doctors to keep prescribing Lipitor ahead of its patent expiry in May.
The lawsuit, filed in U.S. District Court in San Francisco on Monday, asks the court to annul Pfizer's patents for Lipitor as well as its exclusive
UnitedHealth Group Inc. will charge a lower co-pay for Pfizer Inc.'s cholesterol pill Lipitor than it does for generic copies for the next six months,
Drug maker Pfizer Inc. (PFE) announced a 42 percent drop of its top selling drug Lipitor in the U.S. for the fourth quarter after the drug lost
WASHINGTON (Reuters) - Three leading senators are inquiring into drugmaker Pfizer Inc's efforts to limit the sale of generic versions of its
Pfizer Inc. is catching flak from a U.S. congressman for a series of deals it's
Despite the concerns on patents, we believe the drug pipeline is promising and will help offset revenue losses as there are 17 new drugs in
Investors may be waiting until 2015 for the drug giant to deliver meaningful topline growth.
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